When luxury jewelry designer Maria Tash needed holiday content that matched the delicate brilliance of her diamond pieces, traditional product photography wasn’t enough—the brand required stop motion animation that could bring microscopic jewels to life with dynamic movement. Ford Media Lab delivered a suite of captivating holiday videos and GIFs that showcased the brand’s refined edginess, proving our versatility extends beyond spirits into luxury jewelry and lifestyle categories. The technical challenge was extraordinary: photographing diamond earrings and pendants so tiny they resembled grains of rice, yet capturing every facet with pristine clarity. We deployed a Hasselblad X1D II 50C with macro lens and starburst filter, then engineered custom rigging using everything from wax to fishing line to military-grade trip wire for precise animation control. Each piece had to remain immaculate throughout hundreds of frame captures—no lint, no dust, pristine presentation from first shot to final frame. The result transformed Maria Tash’s holiday social presence with dynamic content that elevated product storytelling beyond static imagery. The diamond star earrings captured on deep blue velvet became signature pieces rumored to appear at high-profile events, demonstrating how meticulous craft and technical innovation create content that doesn’t just showcase products—it builds brand legend and drives cultural relevance for luxury brands that refuse to blend in.