(01 / visual_intelligence_laboratory) miami
we create fascination.
The lab runs on experiments. This is the log.
move to stir the field // click to take an exposuredrag to stir the field // tap to take an exposure
(02 / thesis)
In 2026, innovation is the baseline. Fascination is the outlier.
Fifteen seconds of attention is the scarcest thing in a feed. Everything we make is built to earn it.
Ford Media Lab is a visual intelligence laboratory in Miami. We make photography, film and campaigns for spirits, luxury and consumer brands, and for anything with a label and a story worth telling. The product is captured for real on a Hasselblad. The world around it is built with whatever the frontier offers that month, then composited by hand until nobody can find the seam.
We came up through the trade: behind the bar in San Francisco and New York, then brand ambassadors inside Rémy Cointreau and Diageo, learning how a category actually moves from the accounts up. Ten years into running the lab, we still treat every job as a chance to beat the last one. We test new tools the week they ship, go looking for what sits at the edge of the latent space, and keep only what holds up in front of a client.
(03 / the log)
Every experiment starts as noise.
Prototype campaigns for categories that have not asked yet. Queued experiments stay undeveloped until they ship. Every one signed and disclosed.
(queued // exp_002 // fragrance)
eleventh floor
Can a fragrance campaign hold a viewer with no face, no name and no note list?
brief_to_final // pending crew // 2 shots // pending status // queued
(queued // exp_003 // tequila)
high desert
Can a tequila film leave the beach without losing the sun?
brief_to_final // pending crew // 2 shots // pending status // queued
(04 / the houses)
Clients follow us.
Diageo
Pernod Ricard
Suntory Global Spirits
Rémy Cointreau
Proximo
Rémy Cointreau to Cincoro to Roué. Tanqueray to Plymouth Gin to Wolves Whiskey. Ten years, the same people, expanding scopes.
(05 / selected work)
Selected work.
Campaigns, launches and retainers for the houses above. Every one a lab_report with the challenge, the approach and the numbers.
(06 / three modes)
One studio. Three ways in.
Bring us a brief at any point between an idea and a deadline. The same two people are on every call, from the first concept to the last post.
(a) / originate
Originate
Strategy and concept before anything is made.
brand_strategy
campaign_concepts
treatments_and_decks
brand_identity
web
(b) / produce
Produce
Studio capture and AI-hybrid production in one loop.
studio_photography
ai_hybrid_production
video_and_motion
design
pos_and_print
packaging_and_collateral
(c) / operate
Operate
Running the channels and the programs after launch.
social_systems
community
influencer_programs
trade_programs
brand_marketing_on_your_behalf
(08 / the founders)
We met at a karate studio in Sacramento, long before either of us had tended a bar. We've been in the same room ever since.
(09 / conscious_compute)
Every asset we ship is net positive. AI production runs on real compute, and we account for all of it: carbon removed through Climeworks, water restored through the Bonneville Environmental Foundation, and a share of every project funding the Earth Species Project. The work gets made at the edge of what the tools can do. Its footprint doesn't get left for someone else.
(10 / initiate_contact)