(01 / visual_intelligence_laboratory) miami
we create fascination.
The lab runs on experiments. This is the log.
(02 / thesis)
In 2026, innovation is the baseline. Fascination is the outlier.
Ford Media Lab is a visual intelligence laboratory for spirits, luxury and consumer brands. Real studio capture, expanded by computation, run as one pipeline from strategy to final frame. The bottle is photographed on a Hasselblad in Miami. The world around it is manufactured. The two are composited by hand until nobody can find the seam.
We came up through the trade. Bars in San Francisco and New York, brand ambassador roles at Rémy Cointreau and Diageo, then ten years building for the houses we used to work inside. The work reads true to the category because it was made by people who have stood behind the bar.
(03 / experiments)
The log.
Prototype campaigns for categories that have not asked yet. Product withheld. Every one signed and disclosed.
exp_001
still night
Can a whiskey film hold a viewer for fifteen seconds with the bottle withheld until the last one?
Fifteen cuts, one second each, product withheld until the last. Shipped September 2026.
exp_002
eleventh floor
Can a fragrance campaign hold a viewer with no face, no name and no note list?
Queued.
exp_003
high desert
Can a tequila film leave the beach without losing the sun?
Queued.
(04 / the houses)
Diageo
Rémy Cointreau
Pernod Ricard
Suntory Global Spirits
Proximo
Clients follow us across career moves. Rémy Cointreau to Cincoro to Roué. Tanqueray to Plymouth Gin to Wolves Whiskey. Ten years, the same people, expanding scopes.
(05 / artifacts)
Selected work.
Campaigns, launches and retainers for the houses above. Every one a lab_report with the challenge, the approach and the numbers.
(06 / three modes)
One studio. Three ways in.
Bring us a brief at any point between an idea and a deadline. We originate, we produce, we operate, and the same two people are on every call.
(a) / originate
Originate
Strategy and concept before anything is made.
brand_strategy
campaign_concepts
treatments_and_decks
brand_identity
web
(b) / produce
Produce
Studio capture and AI-hybrid production in one loop.
studio_photography
ai_hybrid_production
video_and_motion
design
pos_and_print
packaging_and_collateral
(c) / operate
Operate
Running the channels and the programs after launch.
social_systems
community
influencer_programs
trade_programs
brand_marketing_on_your_behalf
(07 / visual intelligence)
What we think.
(08 / the founders)
Kyle Ford
creative_director // director_of_photography
Eighteen years in spirits. Bars in San Francisco and New York, Collectif 1806 at Rémy Cointreau, then the camera. Every AI frame, every composite, and every Hasselblad plate runs through his hands.
Rachel Ford
managing_partner // executive_producer
Tanqueray and Diageo before the studio, co-author of 1806 Magazine. She originates the concepts, writes the treatments, and produces every job from brief to delivery.
Behind the bar together, brand ambassadors a month apart, five years inside the houses, ten years here.
(09 / conscious_compute)
Every asset we ship is net positive. Carbon removed through Climeworks, water restored through Bonneville Environmental Foundation, and a share of every project funding the Earth Species Project.