(01 / marketing_laboratory) miami
we create fascination.
We build the world, shoot the bottle and run the channels. Spirits, wine and luxury.
move to stir the field // click to take an exposuredrag to stir the field // tap to take an exposure
(02 / thesis)
In 2026, innovation is the baseline. Fascination is the outlier.
Fifteen seconds of attention is the scarcest thing in a feed. Everything we make is built to earn it.
Ford Media Lab is a marketing laboratory in Miami. We build brands for spirits, wine and luxury, then we run them. It starts with strategy and a visual world. Then the product, captured for real on a Hasselblad, with the world around it built at the edge of what the tools can do and composited by hand until nobody can find the seam. Then the channels: social, community, influencer and trade programs, and for some brands the whole marketing calendar.
We came up through the trade. Bartending in San Francisco and New York, then inside the houses: Rachel as Tanqueray’s national brand ambassador for Diageo, Kyle helping build Collectif 1806 at Rémy Cointreau. We trained bartenders, ran advocacy programs and signed off on agency work from the brand side. Every handoff we sat through is one we designed out of the lab.
(03 / three modes)
One studio. Three ways in.
Bring us a brief at any point between an idea and a deadline. The founders take every call. The bench covers what two people shouldn’t.
(04 / selected work)
Selected work.
Campaigns, launches and retainers for the houses above. Every one a lab_report with the challenge, the approach and the numbers.
(05 / the trade)
The brand side of the table.
Before the lab, we were the people agencies pitched. Rachel spent four years as Tanqueray’s national brand ambassador for Diageo, running Green Room events for the trade across the country. Kyle helped build Collectif 1806, Rémy Cointreau’s bartender ambassador program, and finished as its manager. Before that, years behind the bar in San Francisco and New York. Nobody has to explain the three-tier system to us, or why a bartender won’t post your drink. Your brief can be one page.
(06 / the houses)
Clients follow us.
Diageo
Pernod Ricard
Suntory Global Spirits
Rémy Cointreau
Proximo
Rémy Cointreau to Cincoro to Roué. Tanqueray to Plymouth Gin to Wolves Whiskey. Ten years, the same people, expanding scopes.
(07 / the log)
Every experiment starts as noise.
Prototype campaigns for categories that have not asked yet. Queued experiments stay undeveloped until they ship. Every one signed and disclosed.
(queued // exp_002 // fragrance)
eleventh floor
Can a fragrance campaign hold a viewer with no face, no name and no note list?
brief_to_final // pending crew // 2 shots // pending status // queued
(queued // exp_003 // tequila)
high desert
Can a tequila film leave the beach without losing the sun?
brief_to_final // pending crew // 2 shots // pending status // queued
(09 / the founders)
We met at a karate studio in Sacramento, long before either of us had tended a bar. We've been in the same room ever since.
(10 / conscious_compute)
Every asset we ship is net positive. AI production runs on real compute, and we account for all of it: carbon removed through Climeworks, water restored through the Bonneville Environmental Foundation, and a share of every project funding the Earth Species Project. The work gets made at the edge of what the tools can do. Its footprint doesn't get left for someone else.
(11 / initiate_contact)