(lab_report // 2017)
Collectif 1806 / Rémy Cointreau
//
Cocktail Culture
1806 Magazine
Best Cocktail & Spirits Publication nominee, two years running.
(protocols_deployed)
Trade Relevancy
Product Photography
Editorial & Storytelling
framework // The Standard
(01 / the_challenge)
Rémy Cointreau’s Collectif 1806 program wanted a publication worthy of the bar world it served. The pitch was simple and the bar was not: a Drift Magazine for the bartending industry, the kind of print object a notoriously discerning trade would keep on the shelf instead of tossing in a swag bag.
(02 / the_approach)
No AI, no shortcuts, just the two of us. Rachel ran every interview and wrote every word; the second volume went deep on New Orleans and the people who shaped the modern bar. I shot the photography, built the layouts, and edited the whole thing. Two volumes, 192 pages each, made to be kept rather than discarded. This was Ford Media Lab before any of the tools, and it’s where the standard came from.
(03 / the_work)
(04 / results)
Top 4
Best Cocktail & Spirits Publication, 2018
Top 10
Best Cocktail & Spirits Publication, 2019
384
Pages across two volumes
The industry noticed. Top four in the world for Best Cocktail & Spirits Publication at the 2018 Tales of the Cocktail Spirited Awards, and a top-ten return in 2019, for a two-person studio’s first major project. It gave Collectif 1806 a way to celebrate the trade’s best people and put their stories in print. We’ve never lowered the bar since.
