ARCHIVE_V26.6

Artifacts — Selected Work for Spirits & Luxury Brands

[the_artifacts // visual_archive]

Every project in this archive started with a brief and ended with something the category had never seen before. This is what it looks like when domain mastery, proprietary production, and an unreasonable standard of craft operate as a single system. Global spirits. Luxury jewelry. Premium wine. Print anthologies. The methodology doesn't change. The fascination doesn't stop.

A hand holds up a bottle of Giffard NA Spritz non-alcoholic liqueur against snow-covered mountain peaks at golden hour, shot by Ford Media Lab.

Spirits

Giffard N/A

42.65% peak engagement, 10x the category target

Three guests toast Perrier-Jouët Belle Epoque Champagne over a fine-dining table set with plated lobster, anemone-etched glassware, and an autumnal floral arrangement, shot by Ford Media Lab.

Champagne

Perrier-Jouët

A Champagne house that flew to Florida to shoot with us. Twice.

An overhead shot of a Devil's Grin Texas Gin bramble cocktail with blackberries and lemon beside the bottle on a denim napkin, shot by Ford Media Lab.

Spirits

Devil's Grin Gin

One visual world, built for a brand that had too many.

Two green Amaro Montenegro glasses with ice on a reflective surface against a warm orange background, the campaign image for Monte For Good, shot by Ford Media Lab.

Spirits

Amaro Montenegro — Monte For Good

Forty thousand dollars into bartenders' hands, when the bar was the brand.

A bottle of Kenwood Vineyards Jack London Dry Farmed Cabernet Sauvignon on a weathered wood table at sunset, the Sonoma vineyard rows behind it.

Wine

Kenwood Vineyards

One trip to Sonoma. Years of content.

Three Hornitos Tequila bottles and three signature cocktails on a rooftop bar against a sunset city skyline, the Mex Gala campaign shot by Ford Media Lab.

Spirits

Hornitos Tequila

Sixteen hero images in seventy-two hours.

Macro photograph of a pink cocktail in a coupe with an orange twist, a bottle of Absolut Citron in soft focus behind it, shot for Ford Media Lab's 2019 Absolut production.

Spirits

Absolut

A six-figure production, run out of a 400-square-foot studio.

Extreme macro of the embossed black-and-silver Roué label on a faceted bottle of 2023 Cabernet Sauvignon, deep red wine glowing through the cut glass, shot by Ford Media Lab.

Wine

Roué

The client who took us from Cincoro to Roué.

A bottle of Wolves Whiskey American Single Malt and a filled rocks glass on travertine slabs in warm directional studio light, shot by Ford Media Lab for the brand's evergreen bottle launch.

Spirits

Wolves Whiskey

50% more reach, zero dollars in paid media.

A cluster of star-cut diamonds scattered across deep navy velvet, catching the light, shot by Ford Media Lab for Maria Tash.

Luxury

Maria Tash

A fine-jewelry house found us for our stop-motion.

Copies of 1806 magazine, Volume 1 New York City and Volume 2 New Orleans, fanned across a surface, each cover reading "the defining stories of thirsty people," shot by Ford Media Lab.

Cocktail Culture

1806 Magazine

Best Cocktail & Spirits Publication nominee, two years running.