(lab_report // 2026)
Devil's Grin Gin / Parabolaco
//
Spirits
Devil's Grin Gin
One visual world, built for a brand that had too many.
(protocols_deployed)
Brand Strategy & World-Building
Brand Campaigns
AI-Enhanced Content
Product Photography
Video & Motion
Trade Relevancy
framework // The Visual World
(01 / the_challenge)
Devil’s Grin had a settled graphic identity and nothing agreed beyond it. The logo and bottle were locked, but the brand looked like a different company in every execution, with no shared sense of who drank it, where, or in what light. There was no visual world to produce against.
(02 / the_approach)
We started with strategy, not a camera. First, a single visual identity to drive everything: an Elevated Americana of sun-drenched light, the high-low tension of a flawless Martini beside a cast-iron skillet, and a cast of ten self-assured American characters with real backstories and signature serves. Then we produced against it: twenty-five campaign visuals with that cast built in, a versatile white-background digital twin of the bottle that drops into any scene, a 30-second sizzle reel, and a Bar Convent Brooklyn booth engineered for reuse at every trade event after it.
(03 / the_work)
(04 / results)
One brand, one world. A field of competing identities resolved into a single visual identity the brand now produces everything against, from social to trade. The character roster gives every future shoot a cast and a reason to exist, the digital twin of the bottle drops into any new scene without another studio day, and the booth became the template for Devil’s Grin’s presence at events going forward. Built once, working long after the launch.
