Devil's Grin Texas Gin came to Ford Media Lab without a visual identity, a brand world, or a launch playbook. They had a beautiful product, a founder with conviction, and a budget that couldn't sustain location shoots across Texas in the light the brand demanded. We started with strategy. The brief became Elevated Americana. Sun-drenched, honest, unpretentious. Drinks like a country club, dresses like a clam boil. A 70/20/10 color framework. Kodak Vision3 palette, lifted blacks, hard midday light. A compositional logic the brand could operate against long after we left. Then we executed against it. The Cocktail Hero Series: ten studio-captured compositions, one per signature drink, neural-rendered into custom environments. White painted planks, pale limestone, pool decks, dock greys. Hard light from camera right, caustic refractions on the surface, one deliberate blue accent per frame. The Visual World Series extended the brand into people and place. Ten generated cast members, real product injected into rendered worlds, every image caught mid-moment. Plus a sizzle reel, print-ready activation backdrops, and a complete on-premise menu system. Built by two people, in weeks. We didn't just deliver assets. We delivered a lived-in world the brand can keep building inside. Real bottles. Rendered worlds. The work is real.