(01 / partnership)
How to work with us.
Bring us a brief at any point between an idea and a deadline. We scope a defined project around it: strategy, production and the channels it needs. The founders take every call.
(02 / three modes)
(a) / originate
Originate
Strategy and concept before anything is made.
brand_strategy
campaign_concepts
treatments_and_decks
brand_identity
web
Most engagements start here. A brief, a category, or a problem nobody has framed yet. You get strategy, concepts and a treatment before a camera comes out, so what gets produced is already the right thing.
(b) / produce
Produce
Studio capture and AI-hybrid production in one loop.
studio_photography
ai_hybrid_production
video_and_motion
design
pos_and_print
packaging_and_collateral
Studio capture on a Hasselblad in Miami, environments and extensions built with AI, compositing by hand. One loop, one accountable team, no handoffs between a photographer, a retoucher and an agency.
(c) / operate
Operate
Channel and program delivery, scoped to the brief.
social_systems
community
influencer_programs
trade_programs
campaign_coordination
Social, community, influencer and trade programs, connected to the work we make. For new projects, we agree the channels, responsibilities, deliverables and end date before production begins.
(03 / engagement)
Project
A defined scope with a start and an end. Campaign, launch, or a single production.
scope // fixed
Integrated program
Content and distribution around a launch or campaign, with agreed deliverables and an end date.
duration // defined
Four former brand ambassadors, hired as one unit by premium spirits brands. Kyle Ford, Rachel Ford, Erick Castro, Nick Hogan.
availability // by inquiry
(04 / what it costs)
We publish ranges so the first call is about the work, not the number.
01
Campaign pricing
$30,000–$75,000 for campaign production. Full campaigns start in six figures.
• What it covers: studio work, motion and websites built to a written scope and a commercial objective.
• How it’s priced: a fixed timeline, and pre-production scoped as its own line so the budget conversation happens once.
• Timeline: two to four weeks from brief to final files.
• What you receive: every file cut for every format you run, with a signed manifest of how each one was made.
• Scope: a defined campaign scope with a start and an end: a launch, a campaign, a season.
02
Scope and budget
Standalone photography and smaller production assignments are scoped and quoted separately. The campaign range is not a minimum for every engagement.
• Scope: the objective, deliverables and channels, agreed before work begins.
• Production: the capture, collaborators and finishing the brief calls for.
• Timeline: an agreed schedule with review points and an end date.
• Usage: the formats, channels and licensing terms, written into the scope.
• Estimate: bring the brief and budget so we can assess the fit. Standalone photography and smaller production assignments receive a separate quote.
(05 / the process)
01
Brief
A call with both of us. No account layer, no discovery deck.
02
Treatment
Rachel leads strategy and writes the treatment; Kyle sets the creative direction and production approach. You approve before anything is made.
03
Production
Kyle leads the visual production and stays hands-on through capture and finish. Rachel coordinates the production and collaborators. One accountable team.
04
Delivery
Final frames, and a signed manifest listing every file and how it was made.
05
Operate
When channel delivery is in scope, we run the agreed calendar, publishing, community and reporting through the campaign’s end date.
(06 / faq)
How is a project scoped?
Every new engagement has a written scope, agreed deliverables, a timeline and an end date. A project can connect strategy, production and distribution, or focus on one part of the work. We define the responsibilities before production begins.
What is your typical timeline?
Two to four weeks from brief to final files for most projects. We confirm the schedule against the scope before work begins. Our own experiments move faster: the whiskey film in our log took one day.
How do we get started?
Book a call. Both of us are on it, and before we hang up you’ll know what we’d make, which engagement fits and roughly what it costs. If it’s a fit, Rachel sends a written scope and we start with the treatment.
What is a marketing laboratory?
It’s our name for the whole loop: strategy, a real studio capture of your product, the world built around it, and the channels that carry it. One team runs all of it, so nothing gets lost between a photographer, a retoucher and an agency.
Which sectors do you serve?
Beverage and luxury are our deepest experience, from the portfolios of Diageo, Pernod Ricard and Rémy Cointreau to fine jewelry for Maria Tash. The method starts with the audience and the story, then connects strategy, production and distribution. Bring us a brief in another category and we’ll assess the fit together. The LAB remains spirits-focused.
Can I start small?
Yes. Start with one project. The first call is where we size it.
Do you do social media?
Yes. A defined campaign can include calendars, publishing and community alongside the content we make. We agree the channels, responsibilities and delivery period in the scope. Our case studies show how that work connects across a full program.
Where are you located?
Our studio is in Wynwood, Miami. We work with brands anywhere, and every product we shoot comes through this room.