(01 / partnership)
How to work with us.
Bring us a brief at any point between an idea and a deadline. We originate, we produce, we operate, and the founders take every call.
(02 / three modes)
(a) / originate
Originate
Strategy and concept before anything is made.
brand_strategy
campaign_concepts
treatments_and_decks
brand_identity
web
Most engagements start here. A brief, a category, or a problem nobody has framed yet. You get strategy, concepts and a treatment before a camera comes out, so what gets produced is already the right thing.
(b) / produce
Produce
Studio capture and AI-hybrid production in one loop.
studio_photography
ai_hybrid_production
video_and_motion
design
pos_and_print
packaging_and_collateral
Studio capture on a Hasselblad in Miami, environments and extensions built with AI, compositing by hand. One loop, one accountable team, no handoffs between a photographer, a retoucher and an agency.
(c) / operate
Operate
Running the channels and the programs after launch.
social_systems
community
influencer_programs
trade_programs
your_marketing_department
The channels after launch. Social systems, community, influencer and trade programs, and in some cases running a brand’s marketing end to end. Four retainers at most, by design.
(03 / engagement)
Project
A defined scope with a start and an end. Campaign, launch, or a single production.
scope // fixed
Retainer
Ongoing production and channel operation. Four at most, by design.
commitment // monthly
Four former brand ambassadors, hired as one unit by premium spirits brands. Kyle Ford, Rachel Ford, Erick Castro, Nick Hogan.
availability // by inquiry
(04 / what it costs)
We publish ranges so the first call is about the work, not the number.
01
Projects
A defined scope with a start and an end: a launch, a campaign, a season.
• What it covers: studio work, motion and websites built to a written scope and a commercial objective.
• How it’s priced: a fixed timeline, and pre-production scoped as its own line so the budget conversation happens once.
• Timeline: two to four weeks from brief to final files.
• What you receive: every file cut for every format you run, with a signed manifest of how each one was made.
• Investment: most projects run $30,000 to $75,000. Full campaigns start in six figures.
02
Retainers
Production and channels, month over month, for a brand that has to show up every week.
• What it covers: content planning, calendars, publishing and community, run against a visual world we built for you. It replaces a digital agency of record.
• Where it starts: every asset begins in the studio and expands from there, so a year of posts reads as one brand.
• Turnaround: priority on every request. Most land in days, some in hours.
• Capacity: four retainers at most, by design. Current availability is confirmed on the first call.
• Investment: most retainers run $20,000 to $35,000 a month. The floor is $18,000.
(05 / the process)
01
Brief
A call with both of us. No account layer, no discovery deck.
02
Treatment
Rachel writes the treatment, Kyle sets the look. You approve before anything is made.
03
Production
Kyle shoots the product, builds the world around it and finishes every frame by hand. One loop, no handoffs.
04
Delivery
Final frames, and a signed manifest listing every file and how it was made.
05
Operate
For retainers, we run the channels after launch: the calendar, publishing, community and reporting, against the world we built.
(06 / faq)
Retainer vs. project?
A retainer is ongoing: production and channels every month, with priority turnaround. A project has a fixed scope and an end date. If you’re not sure which fits, book the first call and we’ll tell you.
What is your typical timeline?
Two to four weeks from brief to final files for most projects. Retainer requests usually land in days, sometimes hours. Our own experiments move faster: the whiskey film in our log took one day.
How do we get started?
Book a call. Both of us are on it, and before we hang up you’ll know what we’d make, which engagement fits and roughly what it costs. If it’s a fit, Rachel sends a written scope and we start with the treatment.
What is a marketing laboratory?
It’s our name for the whole loop: strategy, a real studio capture of your product, the world built around it, and the channels that carry it. One team runs all of it, so nothing gets lost between a photographer, a retoucher and an agency.
Which sectors do you serve?
Spirits is where we came from and still most of the roster: 18 years in the trade, from behind the bar to the portfolios of Diageo, Pernod Ricard and Rémy Cointreau. The method travels. Champagne for Perrier-Jouët, fine jewelry for Maria Tash, and anything else with a label and a story worth telling. If it can sit in front of a Hasselblad, we can build a world around it.
Can I start small?
Yes. Start with one project. The first call is where we size it.
Do you do social media?
Yes. For most retainers it’s the center of the work: calendars, publishing and community, running on the visual world we built. The people who make the images also run the channel, so the brand looks the same from the first frame to the last comment.
Where are you located?
Our studio is in Wynwood, Miami. We work with brands anywhere, and every product we shoot comes through this room.