(lab_report / Wine)

Kenwood Vineyards

Kenwood Vineyards

One trip to Sonoma. Years of content.

A bottle of Kenwood Vineyards Jack London Dry Farmed Cabernet Sauvignon on a weathered wood table at sunset, the Sonoma vineyard rows behind it.

Kenwood Vineyards

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Wine

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2025

(the_challenge)

The Challenge

Kenwood Vineyards needed a constant, high-quality social presence in a crowded wine category, the kind of always-on seasonal content that usually demands a fresh shoot every quarter, on a budget that didn’t allow for one.

(the_approach)

The Approach

Kenwood was a client for five years, and over that time we built them a deep, reusable library: studio tabletop photography, a major three-day shoot at the winery in Sonoma, and an ongoing stream of hybrid production that kept extending all of it. We turned static images into motion, composited studio-shot bottles into new scenes, and built fresh seasonal content from material we’d already made, new looks, new formats, new moments, rarely needing another shoot day. A diversified mix of video and visuals, produced fast enough to move with the platforms, managed end to end. Years of real production, always finding a new life.

Two lifestyle scenes for Kenwood Vineyards: a couple making pizza with a bottle of red, and friends tasting wine in a vineyard barrel room.
Friends tasting Kenwood wine at a table in a vineyard barrel room overlooking the vines.

(lab_report / results)

The Results

1,580%

Increase in Facebook reach

2x

Engagement rate, both platforms

$5K

Annual paid media spend

Facebook reach went from 43,743 to 690,728 people, a 1,580% increase, with impressions up 1,090%. Engagement rates doubled on both platforms and follower growth accelerated 32%, all on a $5,000 annual paid media investment. A brand with a modest budget and a single shoot’s worth of assets got a year-round presence and record social performance.

(the_work)

The Work

A friend holding a bottle of Kenwood Jack London Dry Farmed Cabernet Sauvignon while others sip red wine outdoors at dusk.
A bottle of Kenwood Vineyards wine with a marbled label on an outdoor table set with branded tasting glasses and a potted succulent.
Two lifestyle scenes for Kenwood Vineyards: a couple making pizza with a bottle of red, and friends tasting wine in a vineyard barrel room.
Friends tasting Kenwood wine at a table in a vineyard barrel room overlooking the vines.
A Kenwood Vineyards corkscrew poised over a limited-production bottle, with friends gathered in a sunlit vineyard behind.
Kenwood Vineyards branded corks and a wine key scattered on a wooden board engraved with the Kenwood Vineyards logo.

(protocols_deployed)

Protocols Deployed

AI-Enhanced Content

Video & Motion

Social & Content Systems

Product Photography