(lab_report // 2025)
Kenwood Vineyards
//
Wine
Kenwood Vineyards
One trip to Sonoma. Years of content.
(protocols_deployed)
AI-Enhanced Content
Video & Motion
Social & Content Systems
Product Photography
(01 / the_challenge)
Kenwood Vineyards needed a constant, high-quality social presence in a crowded wine category, the kind of always-on seasonal content that usually demands a fresh shoot every quarter.
(02 / the_approach)
Kenwood was a client for five years, and over that time we built them a deep, reusable library: studio tabletop photography, a major three-day shoot at the winery in Sonoma, and an ongoing stream of hybrid production that kept extending all of it. We turned static images into motion, composited studio-shot bottles into new scenes, and built fresh seasonal content from material we’d already made, new looks, new formats, new moments, rarely needing another shoot day. A diversified mix of video and visuals, produced fast enough to move with the platforms, managed end to end. Years of real production, always finding a new life.
(03 / the_work)
(04 / results)
1,580%
Increase in Facebook reach
2x
Engagement rate, both platforms
$5K
Annual paid media spend
Facebook reach went from 43,743 to 690,728 people, a 1,580% increase, with impressions up 1,090%. Engagement rates doubled on both platforms and follower growth accelerated 32%, all on a $5,000 annual paid media investment. A single shoot’s worth of assets became a year-round presence and record social performance.
