(lab_report // 2025 // archived)
Kenwood Vineyards
//
Wine
Kenwood Vineyards
One trip to Sonoma. Years of content.
(protocols_deployed)
AI-Enhanced Content
Video & Motion
Social & Content Systems
Product Photography
(01 / the_challenge)
Kenwood Vineyards needed a constant, high-quality social presence in a crowded wine category, the kind of always-on seasonal content that usually demands a fresh shoot every quarter.
(02 / the_approach)
Kenwood was a client for five years, and over that time we built them a deep, reusable library: studio tabletop photography, a major three-day shoot at the winery in Sonoma, and an ongoing stream of hybrid production that kept extending all of it. We turned static images into motion, composited studio-shot bottles into new scenes, and built fresh seasonal content from material we’d already made, new looks, new formats, new moments, rarely needing another shoot day. A diversified mix of video and visuals, produced fast enough to move with the platforms, managed end to end. Years of real production, always finding a new life.
(03 / the_work)
(04 / results)
1,479%
Increase in Facebook reach
2.2x
Facebook engagement rate
$5K
Annual paid media spend
Facebook reach went from 43,743 to 690,728 people, a 1,479% increase, with impressions up 1,091%. Facebook engagement rate more than doubled, from 2.97% to 6.5%, and Instagram engagement climbed to 12.4%, all on a $5,000 annual paid media investment. A single shoot’s worth of assets became a year-round presence and record social performance.
