(lab_report / Wine)
The client who took us from Cincoro to Roué.
Roué
·
Wine
·
2025
(the_challenge)
The Challenge
Roué was launching an organic wine and two RTDs, a partnership with Future, and the product photography wasn’t there yet. The clock was running, the bottle was unforgiving to light, and the launch needed images worthy of what was inside them.
(the_approach)
The Approach
She called us, the way she has at every brand she’s moved to. Two days in the studio: minimalist macro work, white background and black, every bottle and can shot to launch standard. The glass and the liquids were genuinely hard to light, the kind of job that rewards years in the studio. We turned it around on the deadline.
(lab_report / results)
The Results
3
Brands she’s hired us across
35
Deliverables, shot and delivered
9 days
From final frame to delivery
The launch shipped on time, with photography that finally matched the product. But the real result is the pattern. She brings us with her wherever she lands, and she’ll do it again. That’s the whole business, right there.
(the_work)
The Work
(protocols_deployed)
Protocols Deployed
Product Photography