2024
Client
Perrier-Jouët
Industry
Champagne

(Overview)
Some clients come to us for the future. Perrier-Jouët came to us for the craft — and we delivered both. For the second consecutive year, one of the world's most storied champagne houses entrusted Ford Media Lab with their global content production, bringing us a ~$120K brief and the full weight of the Belle Époque aesthetic to honor. This was not a lean AI-hybrid operation. We ran a complete studio production: food stylist and prop stylist flown in from New York, Miami-based wardrobe stylist, models, fresh-cut florals, cases of actual Perrier-Jouët, and a crew that filled the room — all managed, hired, and directed by Ford Media Lab from our [then] Clearwater studio. The brand, their agency, and the entire New York contingent made the trip down for us. The first year we built and painted custom walls for the sets. The second year we pushed it further, engineering AI-generated garden terraces and sunlit dining scenes as printed duratrans backdrops — large-format environmental design pushed through with studio light, creating the illusion of idyllic French outdoor settings without leaving Florida. Six clients on set, two from the brand and four from their agency. We managed everyone and everything while their agency made approvals and answered emails. The result was a globally deployable asset library of sophisticated lifestyle imagery — champagne heritage rendered with the precision and scale that only comes from owning the entire production loop. This is what Ford Media Lab looks like at full capacity.





