exp_002 // in hand // released 10.2026
in hand
(01 / hypothesis)
Can an AI campaign move people without showing the AI?
(02 / method)
Four lives, four problems, one hard cut. Before it, hands stall over a recipe no one can read, blank toast cards, a dead radio and a papered-over shop window; after it, the work is done. The film ends on the question someone typed, and never shows the answer.
(03 / result)
Yes, as long as the AI arrives last. Twelve human moments play first, then one typed question reveals what helped.
brief_to_final // under 1 day crew // 1 shots // 13 status // released
rendered, not recorded. featuring digital talent. no likeness of any real person.