Luxury champagne demands imagery that transcends the ordinary. For the second consecutive year, Perrier-Jouët entrusted Ford Media Lab with their global content production—a full-service studio execution that fused traditional photography mastery with AI-powered environmental design. Studio-built French luxury, globally applicable. We engineered idyllic outdoor settings entirely in-house, leveraging custom AI backgrounds to simulate garden terraces and sunlit dining scenes without location constraints. Each frame balanced meticulous light control with organic styling—fresh florals, silk table dressings, and carefully curated props that embodied Belle Époque elegance. Our hybrid production approach delivered complete creative control. From set construction and custom wall painting to food styling and wardrobe curation, every element reflected Perrier-Jouët’s refined aesthetic. Multiple distinct scenes, each with signature color palettes and prop arrangements, created a diverse asset library optimized for worldwide digital deployment. The result: sophisticated lifestyle imagery that captures champagne heritage while embracing modern production efficiency. Premium brands choose this approach when they need globally consistent visuals without the variables of traditional location shoots.