When emerging wine brand Roué prepared for their market launch, they needed a comprehensive visual asset library that could anchor their brand identity across every touchpoint—from social media to retail environments. Ford Media Lab delivered 34 meticulously crafted product photographs and one dynamic AI-powered animation, establishing the technical excellence and creative versatility required to position a new player in the competitive premium wine category. The production demanded precision at every level: capturing RTD cocktails, Cabernet Sauvignon, and Sauvignon Blanc bottles at 100MP resolution using the Hasselblad X2D 100C Medium Format system. Multiple lighting setups created varied moods and applications, from hero shots optimized for point-of-sale displays to detailed product studies for e-commerce. Every angle required meticulous styling, surface preparation, and post-production color grading to ensure brand consistency while maintaining the flexibility to support diverse marketing needs. Beyond traditional photography, Ford Media Lab transformed one hero still into a captivating product animation using cutting-edge AI video tools, demonstrating how static imagery can evolve into dynamic content that breathes life into brand storytelling. The complete collection represents weeks of planning, technical execution, and refinement—brand assets designed to work seamlessly across social media, retail, and digital environments, ensuring Roué’s visual identity remains consistent and compelling wherever audiences encounter the brand.